Research

Original studies on how AI engines choose what to cite, and what readers actually trust — with the data and method behind every number.

Why ChatGPT Recommends Your Competitor and Not You — and Why Fixing Your Website Cannot Solve It Alone
An AI assistant recommending your competitor is not a product comparison. It is a count of which brands the sources it reads keep naming. That distinction changes what you have to fix, and most of it is not on your domain.
October 20, 20269 min read
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ChatGPT Says Wrong Things About My Company — and Blocking the Search Crawler Makes It Worse
Whether an AI error about your business is fixable depends on which path it came from. OpenAI's crawler documentation tells you how to tell them apart, and why removing yourself from live retrieval locks the error in.
October 13, 202610 min read
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Why Your Pages Are Not in Google AI Overviews — Three Switches, Only One of Which Most Guides Mention
Google documents three separate controls that affect AI features in Search. Blocking Google-Extended is not one of them, and the switch that actually excludes you from AI Overviews shipped in June 2026. Here is what each one really does.
October 6, 202611 min read
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Why Your Website Is Not Showing Up in ChatGPT (And How to Diagnose It in Order)
There are four separate layers between your page and a ChatGPT answer. Most site owners check none of them, or check them in the wrong order. Here is the sequence, with the official documentation behind each step.
September 29, 202610 min read
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GPTBot vs OAI-SearchBot: Blocking the Wrong One Silently Removes You From ChatGPT
GPTBot decides whether your content trains future models. OAI-SearchBot decides whether ChatGPT can cite you. We fetched robots.txt from 267 real sites: 6.4% block the second one by accident, and 15 carry a byte-identical platform preset that gets the distinction right.
September 22, 202618 min read
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Confidence Is the Cheapest Thing AI Writes — and the Least Trusted
We asked 500 US adults who use an AI chatbot at least weekly what makes them trust an answer. The quality AI writing produces most easily finished last, at 8.8%.
September 15, 202615 min read
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